Section D:
Choosing The Method, A Guide to Community Consultation and Research Methods

   
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Choosing The Method, A Guide to Community Consultation and Research Methods:

Face To Face Interviews
Telephone Interviews
Self Completion Questionnaires
Focus Groups
In Depth Interviews
Community Visioning
Mystery Customers
Consulting Representative Groups
User Complaints and Comments Scheme
Public Meetings
Road shows exhibition open days
Citizens Jury
Service User Groups
Planning For Real
Workshops
Fish Bowl Technique
Useful Contacts

SECTION D:

CHOOSING THE METHOD, A GUIDE TO COMMUNITY CONSULTATION AND RESEARCH METHODS

This section sets out a number of different community consultation and research methods that you may wish to consider using. For each method, a general description is given along with examples of how each has been used in the past. Contact numbers are given for people who have expertise in using each method. The section ends by giving contact numbers of people with general expertise in research methods who may be able to give you some assistance.

Face To Face Interviews

Summary Face to face interviews are commonly used to obtain information on views, attitudes and behaviour. They are usually conducted by trained interviewers using a structured questionnaire. The interviewer is able to clarify any ambiguities, explain issues, answer queries etc.

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Examples Face to face interviews are regularly used in the Council to obtain the views of service users, consult the public etc.
The Youth Service has used face-to-face interviews to find out about the needs and wants of young people and this information has been used to inform provision.
Transportation and Planning have used them to find out how different road proposals would affect trade to a small shopping centre.
Face-to-face interviews were used to obtain base-line information in the New Deal for Communities Area (Little Horton). Residents were questioned about their views on the area, local problems, housing conditions etc. Similar household surveys have been carried out by SRB projects.

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Useful for Providing fairly detailed information on a representative sample of the population. The problem of non-respondents, and whether they differ substantially from respondents, is minimised, as the response rate using this method tends to be fairly good.

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Not useful Not appropriate for complex or in-depth issues or where the respondent needs time to think about an issue.

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Equal Rights Where the views of minority or ‘hard to reach’ groups are needed, quota sampling can be used to ensure that they are included in the survey. Face-to-face interviews can also be used in addition to other methods (e.g. postal questionnaires) to contact hard-to-reach groups. Respondents do not need to be able to read or write. Asian language respondents who do not speak English should be offered an interview with an Asian language interviewer

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Costs The cost of using this method will vary according to the length of the interview and the sample size. A door-to-door survey of 500 residents will cost around £10,000.

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Time Scale Allow at least 3 months.

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Contact Richard Smith 01274 433839
Research and Consultation  
   
Alistair Nuggent 01274 432497
Housing Needs and Conditions  
   
David Mosley 01274 431441
New Deal Baseline Survey  
   
Mike Barnet 01274 432221
SRB Baseline and Monitoring Surveys  
   
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Section C 1  2   3  4  5  6  7  8  9  10  11  12  13  14  15  16  17 Section E


    Introduction and Framework
Section A
Section B
Section C
Section D
Section E
   

 

   
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