This section sets out a number of different community consultation and research
methods that you may wish to consider using. For each method, a general description
is given along with examples of how each has been used in the past. Contact
numbers are given for people who have expertise in using each method. The section
ends by giving contact numbers of people with general expertise in research
methods who may be able to give you some assistance.
| Summary |
Face to face interviews are commonly used to obtain
information on views, attitudes and behaviour. They are usually
conducted by trained interviewers using a structured questionnaire.
The interviewer is able to clarify any ambiguities, explain issues,
answer queries etc.
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| Examples |
Face to face interviews are regularly used in the
Council to obtain the views of service users, consult the public
etc.
The Youth Service has used face-to-face interviews to find out
about the needs and wants of young people and this information
has been used to inform provision.
Transportation and Planning have used them to find out how different
road proposals would affect trade to a small shopping centre.
Face-to-face interviews were used to obtain base-line information
in the New Deal for Communities Area (Little Horton). Residents
were questioned about their views on the area, local problems,
housing conditions etc. Similar household surveys have been carried
out by SRB projects.
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| Useful for |
Providing fairly detailed information on a representative
sample of the population. The problem of non-respondents, and whether
they differ substantially from respondents, is minimised, as the
response rate using this method tends to be fairly good.
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| Not useful |
Not appropriate for complex or in-depth issues or
where the respondent needs time to think about an issue.
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| Equal Rights |
Where the views of minority or ‘hard to reach’ groups
are needed, quota sampling can be used to ensure that they are
included in the survey. Face-to-face interviews can also be used
in addition to other methods (e.g. postal questionnaires) to contact
hard-to-reach groups. Respondents do not need to be able to read
or write. Asian language respondents who do not speak English should
be offered an interview with an Asian language interviewer
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| Costs |
The cost of using this method will vary according
to the length of the interview and the sample size. A door-to-door
survey of 500 residents will cost around £10,000.
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| Time Scale |
Allow at least 3 months.
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| Contact |
Richard Smith |
01274 433839 |
| Research and Consultation |
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| Alistair Nuggent |
01274 432497 |
| Housing Needs and Conditions |
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| David Mosley |
01274 431441 |
| New Deal Baseline Survey |
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| Mike Barnet |
01274 432221 |
| SRB Baseline and Monitoring Surveys |
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