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Section
D:
Choosing The Method, A Guide to Community Consultation and Research Methods
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Telephone Interviews
| Summary | Telephone interviews are personal interviews over
the phone, usually conducted by trained interviewers using a structured
questionnaire. They tend to be used when a large representative
sample is needed and the time scale for the survey is short. |
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| Examples | A survey of Bingley shoppers used telephone interviews
to obtain information on residents shopping habits and how the
town could attract more custom. A telephone survey was used to gather opinions from people who had been granted a Community Learning Account, about how they have benefited from the training or learning they had undertaken, and particularly whether it had helped them obtain a job. Top |
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| Useful for | This type of survey can be useful where the subject
matter is simple and straightforward and a quick, low budget consultation
is required. Telephone interviews usually generate a better response
than postal questionnaires but are not as good as face-to-face
interviews in this respect |
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| Not useful | Not appropriate for lengthy interviews (more than
about 10 minutes), complex or in-depth issues or where the respondent
needs time to think about an issue. Where visual aids are needed. |
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| Equal Rights | Excludes those without a telephone who may be
more disadvantaged. Excludes many of those with a hearing impairment. Respondents do not need to be able to read or write. Asian language respondents who do not speak English will require an Asian language interviewer. Top |
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| Costs | If done in house, telephone surveys can be expensive
in terms of staff time. External cost is about £10 per interview. Top |
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| Time Scale | Allow 1-2 months |
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| Contact | Richard Smith | 01274 433839 |
| Research and Consultation | ||
| Phil Williams | 01274 434635 | |
| Bingley Shoppers Survey | ||
| Mary Johnston | 01274 434035 | |
| Community Learning Accounts Survey | ||
| Top | ||
| Section C | 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 | Section E |
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Introduction and Framework Section A Section B Section C Section D Section E |
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